As a real estate agent, your success often depends on your ability to generate interest, fill up your list of potential buyers, and close deals quickly.
But how can you effectively capture high-intent leads during the crucial pre-launch phase?
The answer lies in Google Ads—specifically, using Call-Only Ads, an under-utilised yet highly effective PPC strategy designed to drive direct engagement.
Call-Only Ads are an ideal solution for real estate agents because they encourage prospects to take immediate action: calling your agency to inquire about the property, ask questions, and register their interest.
In this article, we’ll explore why Call-Only Ads are an effective strategy for building demand before a development’s launch, the unique benefits this approach offers, and how marketing in general helps real estate agents thrive in Singapore’s real estate market.
What Are Call-Only Ads in Real Estate Marketing??
Google Ads offers a variety of advertising formats, and Call-Only Ads are a specialized type that focuses entirely on generating phone calls from mobile users.
Unlike traditional ads that drive traffic to a landing page or website, Call-Only Ads show your phone number and encourage the viewer to call you directly, skipping the need for online engagement.
The user’s experience is simplified: when they click on your ad, their phone immediately opens the call function, ready to dial your number.
This frictionless process makes it easy for interested prospects to contact your real estate agency and inquire about a property development directly.
Why Real Estate Agents Should Use Call-Only Ads for Pre-Launch Real Estate Marketing Campaigns
Launching a new development is one of the most critical phases in real estate marketing.
Creating demand before a project hits the market can give agents a head start in closing deals.
Call-Only Ads offer a streamlined way to connect with buyers who are actively looking for properties, allowing agents to gather inquiries and generate interest even before the development is available for viewing.
3 Reasons Why Call-Only Ads Work for Pre-Launch Real Estate Marketing
1. Instant Connection with High-Intent Leads
In real estate marketing, engaging with potential buyers at the right moment is crucial.
Call-Only Ads target users who are ready to take immediate action, providing a direct path to engagement.
Buyers can call your agency with one click, eliminating the need for lengthy forms or browsing through landing pages.
This direct approach is ideal for real estate marketing campaigns where time is of the essence, such as the pre-launch phase of a property development.
2. Simplified Conversion Path
Real estate buyers often prefer to speak with an agent directly to get their questions answered quickly, whether they’re inquiring about pricing, availability, or viewing schedules.
Call-Only Ads remove unnecessary steps, making it easier for high-intent buyers to convert through a simple phone call.
By streamlining the conversion process, Call-Only Ads become an essential tool in your real estate marketing strategy, ensuring you capture leads at the peak of their interest.
3. Mobile Optimization in Real Estate Marketing
The rise of mobile search in real estate marketing makes Call-Only Ads an even more powerful tool.
Prospective buyers are frequently searching for new properties on their mobile devices, especially in a city like Singapore where people are always on the move.
By focusing on mobile optimization, Call-Only Ads ensure you’re reaching potential clients at the right time and place, enhancing your overall real estate marketing efforts.
The Strategy: How to Use Call-Only Ads for Pre-Launch Real Estate Marketing
Let's cut to the chase!
Here are 3 tips any real estate agents can use immediately for their real estate marketing strategy to maximize demand before a development launch.
Tip 1: Write Compelling CTA Messages
Craft an ad focused on encouraging calls with a clear call-to-action (CTA).
Examples include "Call Now for VIP Access to Upcoming Condos in Marina Bay" or "Call for Pre-Launch Viewings in Sentosa."
Research shows that by putting your number as the headline increases conversion by up to 27%! Example: "+65 91139075 | New Condo for Sale | Buona Vista
The primary goal here is to make the process as simple and hassle-free as possible for your intended audience.
Remember.
This strategy is to target audiences who are actively looking and is highly interested.
Which brings us to our next tip.
Tip 2: Choose High-Intent Keywords
These high-intent keywords ensure your ads are shown to people already searching for properties, increasing the likelihood of conversions.
This level of keyword targeting can greatly enhance the effectiveness of your real estate marketing efforts, ensuring that your ads are seen by users who are most likely to engage.
If you have trouble figuring out high-intent keywords for your real estate marketing, drop an email to us and we will provide you a free consultation worth up to SGD$1,000. I promise you, my team and I will help you figure them out during the call.
Tip 3: Optimize for Mobile Devices
Call-Only Ads are designed for mobile, which is where the majority of real estate searches take place today.
Real estate marketin
g should adapt to this trend by crafting ad copy that is mobile-friendly and optimized to catch the attention of users on the go.
Craft short and compelling ad text that can quickly capture attention on a small mobile screen.
Make sure your CTA is front and center to encourage users to click and call.
Simple, actionable phrases like “Call Now to Book a Viewing” or “Get VIP Access by Calling” can work wonders for driving action.
This ad format should be optimized for mobile devices, where most users are searching for property-related keywords.
Improve Your Real Estate Marketing Today!
Incorporating Call-Only Ads into your real estate marketing strategy is a game-changing move for real estate agents looking to build demand for new developments in Singapore.
This strategy simplifies the conversion process, allowing high-intent prospects to engage with your agency directly and immediately.
By leveraging this underutilized tool, you can enhance your real estate marketing campaigns, capture qualified leads faster, and increase your chances of pre-launch success.
As part of a broader digital marketing strategy, real estate marketing tools like Call-Only Ads, combined with targeted SEO, mobile optimization, and performance tracking, will help your agency thrive in Singapore’s competitive real estate market.
At Elevate Digital, we specialize in helping real estate agents optimize their real estate marketing campaigns to maximize results.
Whether you’re looking to implement advanced strategies like Call-Only Ads or need help building a comprehensive digital marketing plan, we’re here to help.
Contact us today to learn more about how we can help you generate leads and build demand for your next property development.
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