A Different Approach
When it comes to website development, it is common for most people to place a lot of importance on the design. It is not wrong that that is one of the important things to look out for in a website. However, 79% of the masses miss one very important factor when developing a website which ultimately lead to poor performance.
User Experience.
Many businesses when developing a website, focus on the visual aspect of it and their requirements are usually other websites as reference. If this is you, then continue through this article as I will quickly share with you on how you can make your website more useful.
Visuals Are Outdated
Can't make up your mind on a design for your website? Well I am sure you have scanned through the web and have seen multiple websites but just can't decide on one design.
This is normal.
The reason why you can' find a design that you like is because none of them are designed for you. Even when you've landed on a nicely designed website, you probably don't feel right about it.
Visuals don't make the website. Experience do.
Don't believe me? Let's test this theory. You will see two website designs when you scroll down. To participate, choose the one that you prefer.
Have you selected?
Well truth is, both designs are equally stylish and modern for use in today's era. Choosing one over the other does not mean anything.
Design is subjective. You will never be able satisfy everybody through design alone. However, if you focus more on user experience, you will quickly realize that the majority of your visitors will engage with your site for longer periods and your bounce rate will reduce significantly.
When you bet on visuals, it is a 50/50 chance that your visitors will appreciate your design. When you bet on user experience, you tip the scales to your favour.
How Do I Focus On User Experience?
It all starts with understanding your brand. A company is nothing without a brand. Think Apple, Google, or even Xiao Mi. They all give you a certain experience when you interact with their websites, products, or even customer service.
Next, your target audience. Who are you targeting? If you own a maid agency. Then your target audience probably exists between the ages of 30 to 50. With such data, designers can better curate a website catered to these people to increase the experience of your website.
Over at Elevate Digital, our designers are trained to design experiences. You'll get to experience a different approach when you come to us. We aim to make your website a weapon. A strong lead magnet.
Interested in how the process will be? Drop a message and we will reach out to you within 24 hours to start your website creation journey.
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Keep Your Visitors With A User-Friendly
Website
(Website Development)